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As we navigate the circumstances caused by the coronavirus (COVID-19), River Bank & Trust is firmly committed to caring for your financial needs – and you.  Our lobbies have reopened, but with special safety measures in place. Learn more.

TOLL FREE 100 HR TELEBANKER 866.204.7487

Why choose River Financial Services?

Alabama knows the River is a source of strength. So when it comes to financial planning and investment advisory, find your strength at River Financial Services, a division of River Bank & Trust. We provide access through INFINEX Investments to financial planning and investment advisory, as well as solutions to address the concerns of individuals, families and business owners with the following:

  • 401 (k) Rollovers and IRA's
  • Stocks and Bonds
  • Annuities
  • 529 Plans and Coverdell
  • Mutual Funds
  • Life Insurance
  • SMA, UMA, and
  • REITs, UITs and ETFs
  • Long-term Care Insurance
  • Wrap Fee Programs

Our Team

Clay Cook, Financial Advisor



"Helping customers identify objectives and
hopes for their financial futures is my passion."

Carole Duffey, Financial Advisor



"I love showing customers that planning for their
financial future can be easily understood."