Marketing Director Marcia Johnson Earns National Certification

Prattville, AL, August 3, 2023: River Bank & Trust CEO Jimmy Stubbs is pleased to announce that Marcia Johnson, Vice President & Director of Marketing and Communications, was recently awarded the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.

"Earning the CFMP certification validates Marcia's experience, discipline, and depth of education in bank marketing," said Stubbs. "Her designation is well-deserved."

The CFMP certification is awarded to individuals who demonstrate excellence in financial services marketing. To qualify, individuals must have certain levels of experience and education in the financial services marketing profession, pass an examination, and adhere to a code of ethics. The CFMP exam covers financial principles, laws and regulations, market research, marketing components, revenue generation, and strategy. 

With a thirteen-year tenure at River Bank & Trust, Johnson oversees the bank's marketing and communications efforts. She graduated summa cum laude from the University of West Alabama, earning a Bachelor of Science in Integrated Marketing Communications. Recently, she completed the American Bankers Association Bank Marketing School. Johnson serves as a board member and secretary of the Autauga/Western Elmore Arc, which supports individuals with special needs. 

About River Bank & Trust

In 2006, River Bank & Trust opened with two main goals: 1) establish a community-focused financial institution that would support local decision-making and 2) re-circulate money back into the communities it serves. Since then, River Bank & Trust has grown to be one of the largest state-chartered banks in Alabama, with current assets of $3.1 billion and twenty-four locations throughout the state.

Member FDIC