River Bank & Trust Promotes Jeff Rose to Relationship Manager in Opelika

Opelika, AL, June 10, 2026: Lee County President Marty Freeman is pleased to announce that Jeff Rose has been promoted to Relationship Manager at River Bank & Trust. Rose will serve consumer and business clients in Opelika and across Lee County, helping them reach their financial goals.

"Jeff is a stand-out banker who understands the importance of being responsive and accessible. Our customers value that, and so do we. We're proud to see him step into this role," says Freeman. 

Rose has 22 years of banking experience, spanning small-business banking, retail leadership, and relationship management. Most recently, he served as Office Manager at the bank’s Auburn South location. Rose earned a Bachelor of Science in Business Administration from Campbell University, graduating magna cum laude. He and his wife, Katheryn, have a blended family of five children and five grandchildren.

“I’m grateful for the opportunity to grow with the bank and continue serving Lee County,” says Rose. “I’ll build strong relationships with clients and be someone they can turn to for trusted financial guidance.”

About River Bank & Trust

In 2006, River Bank & Trust opened with two main goals: to establish a community-focused financial institution that would support local decision-making and to reinvest in the communities it serves. Today, with assets of $4 billion and 25 offices, our bankers provide personal attention, hospitality, and local banking expertise to clients in Alabama and Florida.

Connect with Jeff at jrose@river.bank or 334-750-5741  |  NMLS 433111